LadiesSafe is a unique social safety app designed for the diverse range of female communities. Through a combination of real time strategies and concepts, our mission is to encourage all women to lean more on one another for their personal safety needs.
With the stark number of gender based violence cases, law enforcement and survivors alike are repeatedly warning women not to travel alone. Yet to date, we do not have an app that encourages women to travel safely in numbers. Nor do we have a time sensitive viral marketing strategy that delivers valuable information where it really matters.
Modeled on three basic initiatives, LadiesSafe has sharpened its tools to make this possible. Wrapped in a brand identity that will win the hearts and minds of those most at risk.
Emerging from this new measure of shared responsibility is a strategic landscape with the capacity to technologically arm multiple eye-witnesses in all places at once and shine light in dark places.
Safety in numbers
Imagine you are planning on attending a party but concerned about catching a taxi or bus alone. You select ‘find a travel friend’ and send a group message to your private circle.
Imagine you are heading out on a date or meeting and you would like a friend to know where you’re going and when you’re expected back. You log in and input your details. If you don’t return as expected, your circle of friends are immediately notified.
Imagine you’ve just been harassed by a taxi driver. You select ‘group message’ and send a warning message to your private circle. The viral marketing strategy will ensure that this information is rapidly distributed across your city to the wide range of female communities.
LadiesSafe also promotes social justice by enabling women to inform their network on missing friends/family in addition to assisting police with relevant public appeals.
Stay connected with close friends and stay safe. Sharing taxis and buses or walking to and from college or parties together, has never been so easy to arrange.
- Technical consulting: Code quality analysis
- UX Design: Improvement of the mobile app workflow and user experience